Real data from real shoppers
1.5m websites use our monetization platform to drive revenue and insights from the commerce-related content they create. They are all manually vetted to guarantee the quality and commerce-oriented focus of our network.
Through them, we collect data from over a billion cookied users a month, about the products, brands and merchants their users are reading about, clicking on, and buying. In total, we collect more than 20b actual shopping behaviors per month.
Data-as-a-Service platform, for anyone
License or use our data to power your planning strategy, ad targeting or customer insights. We offer predictive, real-time, or historical views of shopping behaviours, with global coverage and significant scale.
Access Audiences by Skimlinks data via DSPs, DMPs, ad servers, or cookie sync for a direct integration.
Buyers are not who you think they are
70% of programmatic data buy is sociodemographic data, but it often misses the mark. In DR campaigns, age and gender are only proxies for who is going to buy. Our data shows women are more likely to be buying men's clothes, and that kids' clothes are mostly bought for gifting, so parents aren't the main purchasers.
Shopping intent signals allow you to target everyone, not just people that fit into stereotypes and ensures you aren't leaving valuable customers out of your efforts. It means you can direct marketing spend to actual buyers, instead of who you think your buyers should be.
Unlike many other data companies, we see the whole content-to-commerce journey of our billion users. This not only means we can train our machine learning algorithms on sufficient data to be accurate, but we can also validate whether our predictions were correct, and iterate our algorithms continually.
This means you can use our segments confidently for your ad targeting or customer insights. We aren't just repackaging up other companies data, or putting people into "intender" segments based on sparse data. Anyone we put into a one of our shopping intent segments is because they have recently been researching the purchase of a specific product."
Predictions that we know to be true
Meet our partners
Build custom personas to help with a specific campaign, by aggregating smaller segments together. Want to target "Food specialists"? Or "Star Wars addicts"? We have a custom segment for that!
Predictions & History
No past shoppers
Our data in your system
Data organized by brands, products and merchant verticals, for any stage of the buying funnel. Build the optimal targeting strategy for any campaign.
Audiences by Skimlinks
Our data available in three different feeds: future feed predicting what people are going to buy, past feed summarizing all the shopping behaviour users exhibited in the past and present feed showing what people are doing now.
User level data
Our segments are refreshed daily using actual behaviors, meaning that as soon as someone stops exhibiting shopping behaviors they are removed from segments: our segments include 3x fewer past buyers than alternative providers.
Real data available at cookie level or at device-id level allows you to target your customer anywhere, no matter which device they are on.
Our data is available as an API and can be connected easily to any activation platform you want: on-site personalization, CRM, DMP, etc.
Get sample data about your users
Receive 6,000 data points about your users, free of charge
Skimlinks is certified by EDAA
Skimlinks is certified by the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating our compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).