BuzzFeed's content monetization strategy revealed

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Every month BuzzFeed publishes up to 200 commerce posts to their 500 million readers. Using Skimlinks tecnology they were able to take shoppable content monetization mainstream, without compromising the trust of their readers.

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Key achievements

75% year-on-year growth in affiliate revenue in H2 2016

Dedicated team of 11 working in internal startup on commercial content

10-50 dedicated commerce posts published weekly