BuzzFeed's content monetization strategy revealed
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Every month BuzzFeed publishes up to 200 commerce posts to their 500 million readers. Using Skimlinks tecnology they were able to take shoppable content monetization mainstream, without compromising the trust of their readers.
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75% year-on-year growth in affiliate revenue in H2 2016
Dedicated team of 11 working in internal startup on commercial content
10-50 dedicated commerce posts published weekly