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IDG Publishing is a leading digital technology publisher, with eight independent media brands that reach 22 million professionals across the world. When they started using Skimlinks to monetize their content, affiliate revenue really started to take off.


In this case study we cover the key aspects that contributed to their successful content-to-commerce strategy. 

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"115% year-on-year growth in affiliate revenue"

More affiliate revenue in December 2016 than entire 2015 financial year

150% year-on-year 

growth in affiliate revenue

Key achievements

Commerce related content now represents 30% of consumer division's total revenue