How New York Magazine launched its dedicated commerce brand The Strategist

New York Magazine saw early commerce content success by writing about practical items everyone needs. Now they’ve scaled that into a successful spin-off dedicated commerce brand, earning significant revenues without jeopardizing their editorial integrity.


Download the free case study and find out how they did it.

121% affiliate revenue growth rate year-on-year in 2016

183% higher earnings-per-click than our network average

Key achievements

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NY Mag's case study