How NY Magazine launched its dedicated commerce brand The Strategist

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New York Magazine saw early commerce content success by writing about practical items everyone needs. Now they’ve scaled that into a successful spin-off dedicated commerce brand, earning significant revenues without jeopardizing their editorial integrity.


Download the free case study and find out how they did it. 

Key achievements

5 media brands

with expansive

commerce strategies

affiliate revenue growth rate year-on-year in 2016.


higher earnings-per-click than our network average