How to win on Black Friday and beyond

The holiday period is a key time in the calendar for publishers and merchants alike.

  • 2.13x higher revenue for publishers 
  • 3.3x higher revenue for merchants
  • 3x higher affiliate traffic

Getting your strategy right matters. Use the insights in this guide to inform their strategy and take advantage of this critical time of year to drive business results.

Download your Holiday Insights Report today!

Make your holiday season more successful

All the insights you need for your holiday season success

Best practices

How to make the best of your seasonal content with best practices


Which product verticals perform best during the holidays.


How content consumption and transactions differ across devices.


When consumers read content and make purchases.


How to win on Black Friday and beyond