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In the world of e-commerce, Q4 is your golden opportunity to drive sales and engagement. Discover actionable insights, trend analysis and content inspiration from Skimlinks to help you maximize commissions this peak season. We’re updating this page regularly throughout Q4, so bookmark it to come back to.

Here’s how major verticals stack up in Q4. Based on a 3-year average, the chart compares commissions from each vertical and the share of their earnings that are tied to Cyber Five.

Note how the five-day period between Black Friday and Cyber Monday accounts for 20% of Q4 sales in some categories.

This 2-year average of global traffic on the Skimlinks network shows how shopper activity ramps up relative to Black Friday. While the sharpest uptick comes ahead of Cyber Five, the calendar flipping to November can be reminder enough to dive into gifting season, typically producing a 14% surge over the final days of October.

From our unique position at the nexus of e-commerce and content, Skimlinks has curated a new blend of exclusive data and consumer trend research to keep publishers ahead of the curve. These picks represent product categories showing signs of significant Q4 growth potential.

The swoosh has a new hit. The C1ty “Surplus” shoe is the top new footwear style on the Skimlinks network, and in the top five for total order value among all shoes in Q4.

Up 80% in sales year-to-date, Carhartt has exploded in Q4, with early Black Friday deals propelling 178% growth quarter-to-date order growth as their winter outerwear hits the spot for shoppers.

The bedding, furniture and mattress company focused on high-quality materials has seen orders spike 268% year-over-year, led by the Q4 appeal of its wooden bed frame and organic mattress.

Explore our educational resources to help you prepare and get inspired for your Q4 content. These resources will be updated throughout the quarter, so check back for the latest blog posts, decks, guides and more.

An in-depth look at the high-end fashion trends that peaked in 2024 and the must-have items in APAC this holiday season.

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Click Frenzy saw huge growth in Australia in 2023. In this blog, we share our top tips for how publishers can continue the momentum this year.

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With peak season shopping events just around the corner, we’re here to help you get ready to maximize all revenue opportunities.

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Trivia time! We know BFCM is the crescendo of the e-commerce calendar for much of the world, but did you know these fun facts?

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A look back at global trends and insights from Black Friday 2023 to help inform your plans for this year.

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Whether your main event is Black Friday, Singles’ Day or Click Frenzy, these are the insights you need to stay one step ahead on the day.

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