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In the world of e-commerce, Q4 is your golden opportunity to drive sales and engagement. Discover actionable insights, trend analysis and content inspiration from Skimlinks to help you maximize commissions this peak season. We’re updating this page regularly throughout Q4, so bookmark it to come back to.

Here’s how major verticals stack up in Q4. Based on a 3-year average, the chart compares commissions from each vertical and the share of their earnings that are tied to Cyber Five.

Note how the five-day period between Black Friday and Cyber Monday accounts for 20% of Q4 sales in some categories.

This 2-year average of global traffic on the Skimlinks network shows how shopper activity ramps up relative to Black Friday. While the sharpest uptick comes ahead of Cyber Five, the calendar flipping to November can be reminder enough to dive into gifting season, typically producing a 14% surge over the final days of October.

From our unique position at the nexus of e-commerce and content, Skimlinks has curated a new blend of exclusive data and consumer trend research to keep publishers ahead of the curve. These picks represent product categories showing signs of significant Q4 growth potential.

The tactile fabric is generating a dramatic upswing in shopper interest, especially for large centerpiece items. Sales of bouclé items are up 26% YTD on the global Skimlinks network.

Yes, even in the winter. In fact, these en vogue tubs have peaked around Black Friday in previous years, and they have serious momentum in 2024. Sales are up more than 500% over the same period in 2023, led by Plunge.

A manufacturer of desktop 3D printers and related products, Bambu Lab is a top purveyor of a new technology. Their sales are skyrocketing, with an 89% year-over-year spike gaining momentum thanks to the early and ongoing Black Friday sale. Sales thus far in October are already up more than 100% from September.

Explore our educational resources to help you prepare and get inspired for your Q4 content. These resources will be updated throughout the quarter, so check back for the latest blog posts, decks, guides and more.

An in-depth look at the high-end fashion trends that peaked in 2024 and the must-have items in APAC this holiday season.

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Click Frenzy saw huge growth in Australia in 2023. In this blog, we share our top tips for how publishers can continue the momentum this year.

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With peak season shopping events just around the corner, we’re here to help you get ready to maximize all revenue opportunities.

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Trivia time! We know BFCM is the crescendo of the e-commerce calendar for much of the world, but did you know these fun facts?

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A look back at global trends and insights from Black Friday 2023 to help inform your plans for this year.

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Whether your main event is Black Friday, Singles’ Day or Click Frenzy, these are the insights you need to stay one step ahead on the day.

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