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In the world of e-commerce, Q4 is your golden opportunity to drive sales and engagement. Discover actionable insights, trend analysis and content inspiration from Skimlinks to help you maximize commissions this peak season. We’re updating this page regularly throughout Q4, so bookmark it to come back to.

Here’s how major verticals stack up in Q4. Based on a 3-year average, the chart compares commissions from each vertical and the share of their earnings that are tied to Cyber Five.

Note how the five-day period between Black Friday and Cyber Monday accounts for 20% of Q4 sales in some categories.

This 2-year average of global traffic on the Skimlinks network shows how shopper activity ramps up relative to Black Friday. While the sharpest uptick comes ahead of Cyber Five, the calendar flipping to November can be reminder enough to dive into gifting season, typically producing a 14% surge over the final days of October.

From our unique position at the nexus of e-commerce and content, Skimlinks has curated a new blend of exclusive data and consumer trend research to keep publishers ahead of the curve. These picks represent product categories showing signs of significant Q4 growth potential.

Shoppers want to immerse themselves in the holiday season, and they are gravitating to the famed brand’s three-wick candles, with cinnamon-spiced vanilla and pine-accented varieties driving a 156% year-over-year Q4 surge that has actually picked up steam since Cyber Monday.

The western look is decidedly hot. Combined, the top brands Ariat, Tecovas and Frye have seen 115% year-over-year growth in Q4, with women’s styles such as Tecovas’ The Annie boot Frye’s TikTok-famous Campus boot leading the stampede.

Importing new technology into a timeless gift category, Aura’s digital photo frames are winners as the holidays approach. Orders are up 622% in Q4 year-over-year, and in previous years, interested peaked in mid-December.

Explore our educational resources to help you prepare and get inspired for your Q4 content. These resources will be updated throughout the quarter, so check back for the latest blog posts, decks, guides and more.

An in-depth look at the high-end fashion trends that peaked in 2024 and the must-have items in APAC this holiday season.

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As BFCM 2024 wraps up, we’re taking a look at the key trends, consumer behaviour shifts, and regional performances that defined this year’s retail extravaganza.

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With peak season shopping events just around the corner, we’re here to help you get ready to maximize all revenue opportunities.

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